Cultivating a like-minded community of muses and makers.
Made By Muse is a strategy-led talent management and creative agency building influential talent brands, standout partnerships and social-first campaigns.
Representation built on long-term career and brand strategy.
Senior-level strategic thinking behind every partnership and creator program.
A carefully selected group of creators with substance.
Muse Studio delivers high quality production across photography, events and video.
From casting and strategy through to delivery, managed under one roof.
We combine strategic talent management, creative thinking and in-house production to build partnerships that mean more - to brands, talent and the communities they reach.
From long-term representation to integrated creator programs, every partnership is shaped by strategy, genuine alignment and standout creative.
Our creative community.
A network of muses and makers, united by craft and creativity.
A Selection of Brands We’ve Worked With.
Creative that stops the scroll.
Concept. Culture. Craft.
Muse Studio is the in-house production division of Made By Muse, delivering premium photography, film, campaign shoots and events from concept through to final execution.
Working alongside Made By Muse’s broader strategy, creative and production network, Muse Studio brings together the right specialists for every brief, delivering considered, high-quality work across every touchpoint.
Photography and creative direction are led by Troy Freyee, whose distinctive visual perspective has been shaped by more than a decade working across fashion, art and internet culture. His work combines cool, edgy and provocative elements to create imagery that feels both editorial and inherently social-first; the kind that stops the scroll. Explore Troy’s work at @freyeephoto, followed by a community of more than 100K.
Maple in Motion Wellness Club
More than social content: talent curation, event design, production and content, delivered for Maple from Canada at the Australian Open.
Build awareness of pure Canadian maple syrup as a natural source of energy for active, health-conscious lifestyles, in a way that felt credible within wellness culture.
Made By Muse curated and briefed 17 leading wellness, food and lifestyle creators for the Maple in Motion Wellness Club, an immersive Pilates, education and breakfast experience at The Muse House during the Australian Open, managing talent, production and content delivery end to end.
A culturally relevant wellness moment that translated into strong reach, high-volume creator content and measurable audience growth for the brand.
We build talent careers and brand partnerships with a longer view, from the first brief to the work people actually remember.
The people behind the partnerships.
We do not see a creator as a media buy with a face. And we do not think the post is usually the whole point. We look at the broader opportunity, then work out where talent can make the most impact, whether that is a campaign, a long-term partnership, an event, a content series or something no one has thought of yet.
Made By Muse is led by Bea Antonelli and Pip O’Brien, combining more than 35 years of experience across media, strategy, talent, content, partnerships and client service. We are equal parts big-picture thinkers and detail people.
Bea Antonelli
With two decades across media, insights and brand strategy, Bea connects audience understanding, cultural relevance and commercial ambition to shape partnerships with a real role to play. She sees the bigger opportunity around a brief, then works out how talent, content and creative can make it more valuable.
Expertise: Insights & strategy, media, audience insight and integrated campaign strategy.
Pip O'Brien
With 15 years’ experience leading major 360 campaigns, sponsorships and talent partnerships, Pip combines big ideas with exceptionally well-run delivery. She brings the relationships, commercial instinct and calm precision that keep every moving part moving, from talent and contracts to production, logistics and delivery.
Expertise: Talent partnerships, sponsorships, integrated campaigns, client service and campaign delivery.
Have a brief, a big idea or both? Let’s talk.
Instagram.
Follow @madebymuseagency for our latest campaigns, talent activations and behind-the-scenes.