KINDA HEALTHY SAM

Sam Simoni shares food, lifestyle, and motherhood through a warm, flavour-first lens grounded in family, balance, and real life. Raised in a close-knit household and often cooking alongside her much-loved, Insta-famous Nonna, Sam’s content celebrates food as connection, something to be shared, savoured, and genuinely enjoyed.

While “healthy” is part of her brand, Sam’s approach is refreshingly relaxed. Her philosophy is kind of healthy, prioritising delicious, satisfying food in all its forms, from nourishing everyday meals to indulgent favourites and fun collaborations. She brings a lightness to everything she shares, often adding a touch of humour and never taking herself too seriously.

Now a new mum to baby Hugo, Sam also shares candid moments of motherhood and home life, offering content that feels honest, comforting, and deeply relatable. Alongside her accessible, easy-to-follow recipes, she hosts her Cookbook Club, turning cooking into a communal, joy-led experience.

With a highly engaged community and an average monthly reach of 7.4 million, Sam connects with her audience through down-to-earth storytelling that prioritises flavour, balance, and feeling good, not perfection.