Xanthia Efthymiou

Content Creator
Business Owner
Body Positive and Wellness Advocate - Lipoedema Awareness

Xanthia Efthymiou is a digital creator, entrepreneur, and a prominent advocate for lipoedema awareness, with a loyal following that look to her for fashion and lifestyle advice. As the founder of the inclusive fashion label @jynx.au, Xanthia promotes body positivity and self-love, using both her brand and her platforms to inspire others.

She has built a loyal audience through authentic, relatable content that blends beauty, fashion, and lifestyle. Known for her ability to creatively tap into trends on both TikTok and Instagram, she produces dynamic, engaging content that resonates with her audience. Xanthia’s expertise also helps brands tap into these trends, enabling them to connect with their target audiences in fresh, impactful ways.

Xanthia’s candid discussions on body confidence and her personal journey with lipoedema have struck a chord with many, making her a trusted voice and leading figure in the body positivity movement.