Sam Simoni

Food, Family and Lifestyle Creator

Monthly audience in the millions and a loyal Cookbook Club community.

Sam Simoni is the creator behind Kinda Healthy Sam, sharing food, lifestyle and motherhood through a warm, flavour-first lens grounded in family, balance and real life. Often cooking alongside her much-loved Nonna, Sam celebrates food as connection, from nourishing everyday meals to indulgent favourites, always with humour and without perfection. A mum to baby Hugo, she also shares candid moments of home and family life and brings her community together through her Cookbook Club. With an average monthly reach of 7.4 million, Sam’s down-to-earth storytelling makes her deeply relatable and highly engaging.

Community: 247K+

Based in Sydney